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Fortuna AMC is a communications agency which helps boutique asset managers build their reputations by promoting their narratives through audio, video and written communications to the investment media

We are a specialist communications consultancy made of up independent consultants working as a team within the asset management industry. Our clients are engaged in boutique asset management, fund servicing and ESG. The Fortuna team’s expertise and flexible working arrangements enables us to provide reliable, appropriate and cost-effective services for smaller asset managers who need to get their voice heard in the crowded investment sector. We understand the drivers and challenges faced by new and innovative businesses, and we aim to grow with them as they evolve.

In a media landscape 

dominated by larger companies we offer
smaller asset managers
a bespoke, reliable, 
cost-effective service to
ensure they also get
their voices heard.






We have a low cost/high value business model tailored to suit those smaller boutique asset management businesses who seek to build a positive reputation with their audiences.



Guendalina Bolis of Inversis Gestion provides an overview of the International Advisory Board for Fund Selection.


Michael Morosi and Luis Garcia of MAPFRE AM share their views on behavioural economics


05th May 2021


Aubrey Capital Management signs UN-supported Principles for Responsible Investment

Edinburgh based privately owned asset management firm Aubrey Capital Management has announced that it has signed the United Nations-supported Principles for Responsible Investment (PRI).

The decision was made to join the PRI to supplement Aubrey's existing ESG investing activities. The ESG analysis the firm currently adopts is based on the UN Global Compact. As part of this process, Aubrey aims to identify companies that can generate sustainable returns while engaging with the companies directly on their ESG performance.

27th April 2021


Devon Equity Management joins the Group of Boutique Asset Managers (GBAM)

One of the UK’s newer investment boutiques, Devon Equity Management, has joined the Group of Boutique Asset Managers (GBAM).


Devon is an independent fund management company founded in 2019 by well-known fund manager, Alexander Darwall, and former colleagues, Richard Pavry and Luca Emo. The firm invests primarily in long-only European equities on behalf of a FTSE 250 investment trust, European Opportunities Trust PLC (JEO.LN), which Mr. Darwall has managed since launch in November 2000.