What We Do and How We Do It
We have expertise in supporting those leaders in asset management firms who wish to improve their communications with their stakeholders - clients, customers or potential customers - by developing their presence in the media and beyond.
We find out what’s important for each business and then develop bespoke communication plans which we implement for the support of sales, marketing and general business development.
We offer advice on developing strategic communications. This has included developing a Responsible Investment (RI) policy for a major quoted, international, asset management business; promoting issues relating to ESG; offering advice to various investment boutiques on general communications and we facilitated contact between boutiques through the Group of Boutique Asset Managers (GBAM) – an international network which comes together to share thinking on matters of common interest. We also facilitate the International Board for Fund Selection – a group of renowned, internationally based, fund selectors.
Developing and delivering quality content is the heart of our work. We work with our clients to tailor clear, accurate, timely and informative content for the asset management media and other stakeholders. This content is disseminated through a range of channels chosen by the client – through the written word, video and audio productions using social and traditional media.
Getting messages from companies to their audiences involves a variety of differing approaches which go beyond traditional and social media platforms. The Fortuna team are experts in using a variety of techniques to get messages across including organising events such as seminars, tutorials, boards, and corporate entertaining.