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Fortuna AMC is a communications agency which helps boutique asset managers build their reputations by promoting their narratives through audio, video and written communications to the investment media

We are a specialist communications consultancy made of up independent consultants working as a team within the asset management industry. Our clients are engaged in boutique asset management, fund servicing and ESG. The Fortuna team’s expertise and flexible working arrangements enables us to provide reliable, appropriate and cost-effective services for smaller asset managers who need to get their voice heard in the crowded investment sector. We understand the drivers and challenges faced by new and innovative businesses, and we aim to grow with them as they evolve.

In a media landscape 

dominated by larger companies we offer
smaller asset managers
a bespoke, reliable, 
cost-effective service to
ensure they also get
their voices heard.






We have a low cost/high value business model tailored to suit those smaller boutique asset management businesses who seek to build a positive reputation with their audiences.



Guendalina Bolis of Inversis Gestion provides an overview of the International Advisory Board for Fund Selection.


Michael Morosi and Luis Garcia of MAPFRE AM share their views on behavioural economics


17th June 2021


Aubrey Capital Management appoints Simon Pinner as Sales Director

Edinburgh based privately owned asset manager Aubrey Capital Management has appointed Simon Pinner as a Sales Director to strengthen its distribution capabilities across its range of European, Global Conviction and Global Emerging Markets funds.


Simon joins Aubrey from Brooks Macdonald, where he held the role of Discretionary Sales Director, Specialist Funds, following roles at SEI, Scottish Widows Investment Partnership, Gartmore and BNP Paribas Securities Services in Paris and Frankfurt.

20th May 2021


Aubrey Capital Management launches UK onshore Global Emerging Markets fund

Edinburgh privately owned independent asset manager Aubrey Capital Management has launched a UK' onshore' version of its Global Emerging Markets fund with administrator Smith and Williamson to cater for demand from UK investors.


The new 'SVS Aubrey Global Emerging Markets fund', managed by Andrew Dalrymple, Rob Brewis and John Ewart, will invest in companies entirely focused on the growth in consumption and services in Emerging Markets.