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Mapfre renews its global identity after years of transformation and rolls out the change across 4,600 offices.

  • 2 days ago
  • 1 min read

Mapfre takes a decisive step in its global evolution with a renewed identity that strengthens its sense of closeness, coherence, and international projection. The redesign modernises its iconic clover, enhances its visual presence, and reflects years of active transformation across all its markets. A compelling reference for anyone interested in brand management and change processes within major organisations.



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