The power of subscriber loyalty.

Loyalty isn’t just a metric—it’s a moat. This compelling piece from Aubrey Capital Management explores how Netflix and Spotify have built subscriber bases so loyal, they’ve become nearly cancellation-proof. Even during market downturns, these platforms continued to grow, proving that emotional connection and product quality can drive long-term profitability. From password crackdowns to premium tier rollouts, their strategies offer a masterclass in monetisation.

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