Aon survey finds global institutional investors increasingly interested in Responsible Investing


Regulatory changes, increased availability of quality data, and demographic shifts resulting in more Millennials and women looking to align their values and assets, have prompted a surge in the number of institutional investors interested in responsible investing initiatives, according to a new survey from Aon, the global professional services firm.

The poll of 223 institutional investors around the world, including endowments, foundations, public and corporate pensions and defined benefit plans, found that 68% consider responsible investing to be important to their organization to some degree. Forty percent have already developed a Responsible Investment (RI) policy for use in making investment decisions, and another 14% are in the process of developing a policy.

Of those that have implemented an RI initiative within their organizations, the most popular reasons were:

  • A belief that the incorporation of non-financial Environmental, Social and Governance (ESG) data resulted in better investment decisions (39%)

  • A desire to impact certain global issues, such as the carbon footprint, climate change and water issues (26%)

“While responsible investing is still relatively nascent in many organizations and geographies, overall interest in these initiatives has skyrocketed over the past few years,” said Meredith Jones, partner & head of Emerging Manager Research at Aon.

“We've gone from clients asking sporadically about responsible investing to full-scale development of policies, implementation of responsible investing initiatives and a veritable sea change in how investors and asset managers incorporate and evaluate responsible investing data into their investment strategies.'

Jones notes that while Aon expects to see interest in responsible investing continue to grow, more will need to be done before widespread adoption. This includes clarity about definitions, access accurate data and measurement, concerns about performance, and regulatory pressures.

When asked what would make responsible investing more accessible, the majority of survey respondents cited standardization and better ROI measures:

  • Better or more consistent data on ESG factors – 53%

  • Compelling research on return profiles – 50%

  • Industry agreement on terms and definitions – 49%

  • Agreement on key ESG factors (materiality) – 49%

Aon's survey found there is a geographic split when it comes to attitudes towards RI, with noticeably more activity in the UK and Continental Europe than in the US:

  • 47% of UK and European investors have an RI policy in place, compared to just 30% of US investors.

  • Investors in Europe were the most likely to have dedicated RI staff (28%) and UK investors were most likely to withdraw from a manager with no RI policy in place (11%).

  • Survey respondents expect Europe to lead the RI charge going forward but were split on who might come in second. Interestingly, each geography picked themselves as the RI 'runner up.' Investors from the US placed themselves as second most important for driving RI forward at 33%, UK investors placed themselves firmly in second at 24%, while investors from Canada placed themselves into the second spot at 23%.

  • The most common type of RI implementation was ESG integration into investment strategies (47%). Negative screening, also known as Socially Responsible Investing (SRI), was a distant second at 24%. However, the SRI numbers were bolstered by strong uptake in Europe (40%), and the other three geographies were less likely to use SRI as an RI tool. Impact Investing is used by 7%of those polled.

  • Investors in Europe are the most likely to be active owners of shareholder engagement (35%) while the US was the least likely (15%). In the UK, 20% of investors use shareholder engagement to express their RI policy, while almost 18% of Canadian investors do the same.


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